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You need to start at the beginning by looking objectively at your business. Are you ready to franchise? The success of a franchise opportunity is based upon its successfully meeting key criteria in five different business areas. These are:
The business environment in which your business operates - will your operating philosophy and experience allow you to develop a successful franchise operation?
The products or services - are these suitable for franchising? |
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Branding, Sales & Marketing - is your Brand sufficiently strong and is your approach sufficiently well developed to provide a worthwhile advantage to a franchisee?
Finance - is your financial position strong enough to support a franchise network and is there enough profit to satisfy both parties?
Administration - is your business system proven, robust and able to be learned by a franchisee?
If you feel that your business can be franchised then there are a number of clearly defined steps to follow to get the franchise up and running. At AMO we break them down into 5 easy stages: |
