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Network growth is achieved using the financial and manpower resources of the franchisee
The franchisor is not concerned with the day to day operation of each outlet
The franchisor's organisation is compact and can earn profits without involvement of high capital risk
The network has an ability to grow rapidly
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The franchisor has fewer staff and fewer staff problems
The manager of the outlet is the owner who will be more motivated to be successful
It provides wider and secure outlets for products and services
It enables the franchisor to service national customers using their network of outlets.
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